The Village by Travis Scott
Coachella ‘25
Activation
2025
Travis Scott and his Cactus Jack imprint took over the 1.5 acres next to Coachella’s Main Stage for the ultimate experience titled “The Village”.
The compound featured installations and collaborative products from Rick Owens (lounge), Vetements (tattoos powered by Ganga Tattoo studio), Nike (football event), Fox Racing (motorbikes exhibition), State Farm (collaboration) and Erewhon.
Architecture & creative concept: Sub Global
Set design: Nu California / Cactus Jack
Role:
In-house creative producer
Design development management
Timeline management
Brands and vendors coordination